Trailblazing entrepreneurs

Congratulations to Michelle Dateling (Sales and Marketing Director) and Anastasia Dobson-du Toit (Managing Director and Responsible Pharmacist), Co-Founders of AnaStellar Brands, for being named among Entrepreneur Magazine SA’s Top 50 lists for both Business Women and Small Businesses to watch.

A practising optometrist with over 14 years’ experience in both medical and retail optometry, the open water diver and MasterChef enthusiast has owned and managed her own practice in Sandton for the last 9 years.

The two pioneers met in 2010 while pursuing a 2 year MBA from Wits Business School and launched a female-owned Nutraceutical private company in August 2016 focusing on the development, marketing and sale of innovative locally-manufactured and packaged FMCG, Cosmetics and Pharmaceutical brands.

“We all felt that there was no gain in simply getting an MBA. We needed to actually do something with it, so we decided to start a business together.”

Their start-up has achieved impressive growth within a short time period in an incredibly competitive and heavily regulated industry. Read why Entrepreneur Magazine SA listed them among their Top 50 Business Women (View here) and Small Businesses (View here) to watch.

"You need to look at what the most cost-effective marketing solution is for your business. A young business needs to see a great ROI when it comes to marketing, otherwise it isn’t worth it”

Click here to read more of their top tips for taking on entrenched competitors and achieving success.

Please support them by buying AnaStellar Brand developed and marketed products sold by their retail partners. For their product range or more information, please refer to the official website here or follow their social media: